We just got back from the BTSA show and one thing’s for sure – fitness is in! From Skechers Shape Ups to Earth Footwear and MBT Shoes and on over to Reebok EasyTone, we’re seeing a lot of new fitness brands and styles that help you burn more calories and tone your body, in theory, with less work.

Not everyone has heard about these amazing shoes that are popping up all over the place that actually help you tone and lose weight just by walking around. Just in case you haven’t heard of brands like Earth, MBT, Skechers and Reebok, all of whom are getting in the game in different ways, we’re here to offer you as much information as possible so you can consider whether or not you’re ready to shape up, burn calories and invest your dollars in this new generation of fitness shoes.