I really like Patagonia. I have for years – but recently I’ve really gotten into their shoes. I choose Patagonia footwear because I not only like how they look and feel, but also what their company stands for. They are working double time to become more sustainable and responsible with natural resources. One of the things I really like is how open they are about the footprint of their existing products. When a company has done analysis like they have and then actually share the information, I admit it, I want to be loyal to them because I can trust they are doing the right thing.
I was on their website the other day and I found this amazing informational resource, their Footprint Chronicles. They take items that they manufacture and sell and they identify the environmental impact of the production and the shipping on the earth. They give you the good news and the bad news and where they are on their journey towards becoming more eco friendly. They have thus far mostly focused on Patagonia apparel, which – hey – also awesome, but we don’t sell it so I’ll just focus on Patagonia shoes!
The only shoe they feature in their Footprint Chronicles is the Men’s Patagonia Honeydew. This is a really funky and good looking men’s leather slip on shoe. It has all the features you want in a great shoe, from the molded EVA footbed and midsole that is supportive and also removable to make the way for custom orthotics. The pigskin leather is durable and great looking, the contrast stitching elevates the styling and the vegetable based laces that offer a snug, custom fit are eco friendly and sustainable. This is a great shoe for all seasons and because it’s from Patagonia you know it will feel great, look great and last a long time.
So I’m exploring the Footprint Chronicles and I’m really blown away by some of the data!
1. Parts of the shoe are made from 70% natural latex, the construction of the shoe has reduced the need for environmentally unfriendly glues and adhesives and the leather used in the shoe is produced by a tannery that uses US standards of water treatment to reduce the harmful impact leather tanning can have on the earth.
2. Patagonia totally owns the fact that footwear packaging is wasteful, they the process of extracting natural latex might be harmful to the environment and that any solvents used can be dangerous to workers.
3. They tell us how much energy was used to create the shoe (21 kWh), the distance the shoe travels (19,515 miles including material travel), how many pounds of CO2 emissions were generated (49 lbs) and that the shoes generate approximately 7 oz of waste material.
So not all of this is good news. But what I love is that Patagonia is owning it’s impact – which is the first step in truly reducing it. This is a company who is going in the right direction, the right way and for the right reasons.
Love it! (and Patagonia shoes).
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